7.3.10

It's where I am.

Oh, hi. Wellington Road is still under construction. We have been hammering away at the template (look, three columns!), and we are tinkering with the banner.

My old tagline ("it’s where I am") just wasn’t that good. In the name of marketing, I must do what’s right for my brand. So we have rolled out a new tagline at Wellington Road: world famous in New Zealand. Being in New Zealand is what Wellington Road is supposed to be about. Maybe the new tagline will keep us from swerving off the road.

Recently, I have felt like “it’s where I am” that matters. What I mean is, Wellington Road is not really about being in New Zealand. I like to believe I’m the same person, no matter where I happen to be. (I am a big fish in a small pond.) Wellington Road is about what’s in my beautiful mind. And I will confess, in my beautiful mind, I am “world famous” (and hopefully, not crazy).


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I chose Wellington Road as my blog title with a nod to Kerouac’s On the Road.

But the title is also about Gertrude Stein’s salon in Paris. Stein was an American expatriate. Her friends (artists like Matisse and Picasso, and poets like Apollinaire) met at her salon at 27 Rue de Fleurus to discuss art.

In a way, Wellington Road is my salon. Make yourself at home. Let’s talk.

Henri Matisse, Woman with a Hat, 1905
SF MOMA
source: Wikipedia

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Edited to add. Russell Crowe ("A Beautiful Mind") is a Kiwi. We don't really want to claim him, but we have no choice.

7 comments:

Suzy said...

I like that tagline better. NZ is one of those places that no one knows a lot about. Focusing on it makes your blog unique and not just another diary/journal. You can be a Go To Blog for things New Zealandish. I should have done more of that w my own blog but there's 20 million Hollywood blogs so -- not so much.

But it's why I do my LA Signs of the Times and pics of crazy ass stuff in LA.

One of my sister's exes was from NZ and everywhere he went people bombarded him with questions. He spent a lot of time telling Americans that NZ has the best lamb in the whole world.

So stand out! Be unique! Make me jealous!

Spencer L Casey said...

I love the irony of being world famous in New Zealand. Very cool. Hey, New Zealand (the entire country apparently) sponsored the Independent Spirit Awards yesterday. That's pretty phenomenal.

Fun to watch the transformation.

Cheers,

SLC

Jayne Martin said...

Love what you've done with the place. Can't wait to see what's coming next to Wellington Road.

Madame DeFarge said...

I like the tagline. As long as you stay near the edge of the road, you'll be fine.

Sweet Jane said...

The facelift is very nice, it makes you look younger - not weird.

I must admit I really like the line "It's where I am". It was all deep n' shit. But world famous is good too, I appreciate the consciousness and focus you're putting here.

I'm trying to find the focus back in my world - you know - who is my audience? What do they care to hear about? typa stuff. Of course the alternate is 'here's a brain dump....good luck finding meaning'. As you well know lovely Juli - both can be found on my road.

Lola Sharp said...

I like it. I too liked 'it's where I am', it was all deep 'n shit (as Sweet Jane so perfectly put it), but I'm feelin' this way too.

I wanna have me a fancy, highfalutin, three column blog, but I'm too stupid and too lazy.

Cant wait to see what's next.

Café Chick said...

What better kiwi byline to use than the L&P classic, world famous in New Zealand - you really are a kiwi, now!